Home Contacts

Navigation

A Practitioner's Guide to Account-Based Marketing - Accelerating Growth in Strategic Accounts

27-07-2021, 14:58 | Category: Ebook | Views: 65 |

https://i115.fastpic.ru/thumb/2021/0724/39/_56a127c74bf8dcb925db10243e38ac39.jpeg



A Practitioner's Guide to Account-Based Marketing - Accelerating Growth in Strategic Accounts
pdf | 5.03 MB | English | Isbn:‎ B092G3Z1VM | Author: Burgess, Bev; Munn, Dave; | Year: 2021


Description:

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.

Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts.

A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career.his updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.


Category:Sales & Selling Management, Marketing, Sales & Selling


|

https://downturk.net/images/btn250x50.gif

Dear visitor, you went to the site as unregistered user. We encourage you to register or enter the site under your name.
Author: Valda1990

Adding a comment

Fullname:*
E-Mail:*
 
Bold Italic Underline Strike | Align left Center Align right | Insert smilies Insert link URLInsert protected URL Select color | Add Hidden Text Insert Quote Convert selected text from selection to Cyrillic (Russian) alphabet Insert spoiler
Enter the code:*